Brand Britain

At the recent MHA (*) roundtable event which gathered together SME manufacturers together from across the country the managing and finance directors of those companies discussed four key themes based on “how can Government really help manufacturers?”

The four key themes, each developed and chaired by an expert in that field, were bank and grant funding, taxation, skills and education and government strategy. A report has been produced and sent to Dr Vince Cable at the Department for Business but I have focused on one of recommendations below. The perceived need to develop the “Made in Britain” brand. It was believed that so few people understand that Britain remains a major manufacturer and this needs to be addressed.

The up and coming middle classes of China and India demand and pay a premium for something made in Britain because of the quality associated with the name, but “Made in Britain” is not a positive message in this country. The evidence for this is the dearth of talent which is seen entering many British based manufacturers from the education establishments. Manufacturing is not seen as the industry to be in, it is not “cool” and can be seen as place for those who may be considered to struggle in the professions. Without a concerted attempt to stop the British doing what we are really good at, “undervaluing ourselves” then this will continue.

We need to get to a situation where the brightest and best of our youngsters consider and choose manufacturing as a career and positive messages, from both media and government are vital to this. A further consideration to this was better engagement with schools, but in order to enable that work had to be completed first with the careers departments to “improve” the perceived face of manufacturing. (*) MHA is an association of progressive Chartered Accountants across the UK of which Bloomer Heaven are a member.

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